Pop up case study: The Big Cheesy, a grilled cheese competition in Nolita

Even with 1.6 million people in Manhattan, there’s rarely a grilled cheese party. The comfort food that gained popularity during the Great Depression doesn’t do well as a restaurant’s main dish either. Ludlow Street’s Grilled Cheese NYC closed down in …

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Pop-up case study: Creating New York’s
first pop-up park with Park Here

New York winters are nasty, brutish and long. Park Here was a nice alternative, not just from winter, but also from the endless string of shopping pop ups around Christmas. Instead of more sales, Openhouse created an indoor space that was free to the public during the day and full of private events at night.

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Pop Up Case Study: Openhouse’s
month-long World Cup pop up in Nolita

The more collaborative pop ups are, the longer they go, the more difficult they are to execute. At Openhouse Gallery, we’ve been practicing our pop-up skills and wanted to share some experiences. The good and the bad — both learning …

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Pop Up Case Study: Quiksilver’s skate
park at 201 Mulberry Street

In the spring of 2009, Openhouse decided to bring a half-pipe to Nolita. They spent a few months planning and pitching and, in August, teamed up with Quiksilver to create an eight-day skating pop up. 201 Mulberry Skate Park, which …

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